We inherit the words and the spirit of our mission from our founder. His emphasis on "superior quality" means striving for excellence in technology, in products and service, and in all our activities.

The quest for excellence is a quest for every individual at every Bridgestone company. So we encourage each other in the spirit of mutual respect and help one another make the most of our potential. Our commitment to quality is a worldwide commitment. We share the values of the community, including the universal desire for a sound environment and work consistently to improve the quality of life for people everywhere.