We have successfully completed 1 year tie-up with Mumbai Indians in the IPL Season starting from April 2011. This tie-up received a tremendous response and proved to be highly beneficial to both the brands on & off the field and has leveraged our brand presence in India.
Last year Mumbai Indians also emerged as winners in the Champions League Tournament 2011.
We also received some tremendous response from our Select members who came to watch the Mumbai Indians match live in Mumbai.
We are happy to announce that 2012 will be the second consecutive year wherein we will again be associated with Mumbai Indians as associate sponsors. Our logo will appear on the non-leading arm of the Mumbai Indians Jersey.
We hope that this association amplifies the awareness of Bridgestone Brand than last year.