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Bridgestone, the World’s Number 1 Tyre & Rubber Manufacturer bags Title Sponsorship Rights for inaugural World Series Hockey 2012TM
Mumbai, February, 23, 2012:
Bridgestone, the world’s largest tyre and rubber manufacturing company, has partnered with World Series Hockey TM , the biggest-ever hockey league in the world, as their “Title Sponsors”.
Bridgestone World Series Hockey TM will be held from February 29 to April 2, 2012, and will involve 200 leading Indian and international players who will showcase their talent in 59 matches and vie for the biggest prize money of US $2 million, in a hockey tournament in the world.
H. Tanigawa, Managing Director, Bridgestone India Pvt. Ltd, said, “We are thrilled with our association with World Series Hockey TM. This is a revolutionary concept and we want to be a catalyst in promoting India’s national game amongst millions of passionate fans across the globe.” He further added, “Bridgestone has been actively associated with various marquee sporting events and joining hands with World Series Hockey TM is a natural extension of our marketing philosophy. We look forward to a long term win-win association”
The 8 venues for the inaugural edition of the league are Bengaluru, Bhopal, Chandigarh, Chennai, Delhi, Jalandhar, Mumbai and Pune. Chandigarh Comets will face-off against Bhopal Badshahs in the first leg of the tournament on their home ground.
About Bridgestone World Series Hockey™
A joint initiative between the Indian Hockey Federation (“IHF”) and Nimbus Sport, Bridgestone World Series Hockey™ was conceived with the objective of reinvigoration of the sport of hockey in India and making hockey the “sport of choice” for young Indians. For the first time a significant guaranteed investment into infrastructure and players will give the game a big boost. With a total prize purse of approximately US $2 million, Bridgestone World Series Hockey™ will be an annual event with a multi city franchise-based model. The inaugural tournament will be played with eight teams across India. . The action packed league of 59 matches featuring 200 players from India and across the world will be televised LIVE across 30 countries on multiple media platform.
About Bridgestone India
Bridgestone India Pvt. Ltd started its operations in 1996. In November 1998 with setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. In a short stint of 13 years Bridgestone India Pvt. Ltd is one of the leading tyre companies in both the New vehicle market & Replacement market.
About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.
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