NEWS - Actions at Bridgestone India

BRIDGESTONE, THE WORLD'S NUMBER 1 TYRE & RUBBER MANUFACTURER LAUNCHES ITS CONCEPT STORE "M/s RUBBER RING" IN JAIPUR

Jaipur, February 16, 2015:

Bridgestone India Pvt. Ltd., subsidiary of world's largest tyre and rubber company Bridgestone Corporation, today announced the inauguration of the Concept Store "M/s Rubber Ring" in Jaipur. The store was formally inaugurated by Mr. Vaibhav Saraf, Sr. General Manager Sales & Marketing- PSR, Bridgestone India Pvt. Ltd. The Bridgestone Concept store aims to revolutionize the tyre buying experience, with an ardent focus on safety, reliability and eco-friendliness. The motto being safety of customers and workers; reliability of products; transparency in operations and promote eco-friendly products & environment both in the store and outside.

Speaking on the occasion, Mr. Saraf expressed, "The Concept Store, a unique retail concept which we are introducing as a part of our aggressive expansion strategy. This initiative will add a new dimension to the retailing of Tyres in the region through our unique business model of safety, reliability and environment friendly norms that will be adhered to through our direct and indirect business operations. The concept store besides having our complete product range and services will offer a new experience in tyre buying for the customers. It will be also backed by well informed staff that understands the nuances of consumer requirements."

Distinctively planned, designed & built on the concepts of Safety, Reliability & Eco-Friendliness, the concept store will not only enhance brand presence, but it will create a strong retail identity and in the process will make Bridgestone products accessible to a much larger number of consumers

Safety: Every component in this Select Super Concept store is particularly designed to make this store optimally safe for everyone entering this store. Safety of Life & property is our prime concern. Equipped with various products like RFT (Run Flat Tyre), TPMS (Tyre Pressure Monitoring Systems) / GPS (Global Positioning Systems) and Tyre Safety booklets for the customers, we plan to spread the Safety message to everyone. We also have specially designed Tyre Check up program for cars to check tyres, and batteries and oil.

Reliable: In the concept shop to ensure Reliability & trustworthiness for the customer we provide maximum transparency in all our transactions and operations in terms of products along with their pricing, services, & service info chart, which are displayed in the store. The service staff is also well trained to make the whole tyre buying experience of the customer lucid and trustworthy.

Eco-friendly: Bridgestone in its endeavor to save and protect the environment has used Ecopia (Eco friendly tyres), eco-friendly paints, energy saving lights, Lead Free Weights for Tyre Balancing. Even the stationery used in this store is of recycled paper. In addition the store also has internet zone, Cafeteria and Kids zone having Non Toxic Toys.

Front End Mechanical: The Concept Store besides showcasing Bridgestone’s complete product range will provide services like Tyre Changer / RFT Changer, Tyre Balancing, Alignment, Nitrogen filling, AC Refilling, Oil Dispenser, Battery Check up, and Car accessories.

The Bridgestone Concept Store, M/s Rubber Ring, spreads over a spacious area at Madhav Mansion, Gopinath Marg, MI Road.Jaipur.

With the objective of making this planet Greener Bridgestone aims to further leverage these concept stores by introducing these across other markets nationally.

About Bridgestone India:

Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running India-manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up another facility in Chakan, Pune in 2013. In a short stint of 18 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market in India.

About Bridgestone Corporation:

Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tyre and rubber company. In addition to tyres for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.