COUNTDOWN TO THE OLYMPIC GAMES
Our Worlwide Olympic partnership extends through to 2024 and includes the Olympic Games Tokyo 2020, Olympic Winter Games Beijing 2022, Olympic Games Paris 2024 and support for the next three Youth Olympic Games.
RISING TO THE TOP OF THE GAME, ONE SMASH AT A TIME
Bridgestone is proud to be a Worldwide Olympic Partner
This Olympic partnership is an opportunity to showcase our company’s commitment to community service, social responsibility, environmental stewardship and sustainability— all tenets of the Olympic Charter and the International Olympic Committee’s Agenda 2020 that mirror Bridgestone’s core values. For over 80 years, Bridgestone has been dedicated to helping customers on their journeys with a passion and innovation delivering reliability, safety and performance. And, from 2014 as an official Worldwide Olympic Partner, we are proudly supporting athletes the world over on their journey to the Olympic Games.
TEAM BRIDGESTONE
P.V. Sindhu (India, Badminton)
Sindhu is among the world’s leading professional badminton players who recently earned a silver medal at the World Badminton Championship in Glasgow. The Padma Shri recipient became the first Indian woman to win an Olympic silver medal at the Olympic Games Rio 2016. Sindhu’s Olympic medal established her as the first Indian shuttler to reach the final of an Olympic Games badminton event and the youngest Indian to make a podium finish in an individual event at the Olympics.
OLYMPIC GAMES TOKYO 2020
The Olympic Games return to Japan for a fourth and to Tokyo for a second time. What will the Games of the XXXII Olympiad bring?
THE PREPARED TO PERFORM CAMPAIGN
Bridgestone has launched the inspirational campaign entitled “Prepared to Perform” on the Road to the Paris 2024 Olympic Games
As global experts in mobility, we are constantly pioneering innovative solutions that always perform at their best so the consumers can be completely confident knowing they can rely upon us when it matters on their journey.
Through their innovation and mental preparation, successful Olympians always trust themselves to perform at their best when it matters most. They never rely upon luck or chance. Because they know that if they don’t perform, they should only blame their preparation.
OLYMPIANS DON’T RELY ON LUCK
Olympians don’t rely on luck. Instead, they rely on dedication, grueling hard work, and years of preparation. Just like Bridgestone don’t take chances with safety, innovation, or performance.
As a result, both Bridgestone and Olympians are supremely confident and certain in their ability to perform at their best when it matters most.
Olympic Channel Video:
Against All Odds Episode 1: Enhamed
Enhamed is a swimmer from Spain. As he is visually impaired, people around him have been telling him that it is impossible, as there are limitations. However, Enhamed believes that potential is greater than what is normally believed or perceived.
Against All Odds Episode 2: Schuffenhauer
Bill had a trouble childhood. Due to his his grandmother’s influence, he went to school and participated in track and field. However, his dream as a track and field athlete ended with a bad ankle injury. Undeterred, Bill pushed on and eventually won a Silver Medal.
Against All Odds Episode 3: Fiji’s Gold Medallist Jerry Tuwai
Jerry Tuwai grew up in a poor shanty in Fiji playing rugby with plastic bottles. He went on to win the first Olympic medal for his country.
Against All Odds Episode 4: Petra Madjic and The Miracle Of Vancouver
Despite four broken ribs and a punctured lung, the Slovenian Snow Queen overcame the pain to win cross-country skiing bronze in Vancouver.
Against All Odds Episode 5: Oscar Figueroa - A Colombian Hero's Final Salvation
After a serious injury derailed his previous medal hopes, Oscar Figueroa put in all on the mat with one final attempt for gold in Rio 2016.
Against All Odds Episode 6: Santiago Lange - Beats Cancer Then Wins Olympic Gold
Argentine sailor and six-time Olympian Santiago Lange lost half a lung to cancer, but still went on to win his first gold in Rio.
Press Releases
BRIDGESTONE WORLDWIDE OLYMPIC PARTNERSHIP OFFICIALLY GOES GLOBAL
TOKYO, January 5, 2017: Bridgestone Corporation (Bridgestone) and the International Olympic Committee (IOC) today announced the expansion of the company’s Olympic Partnership activation rights effective January 1, 2017
BRIDGESTONE NAMED FIRST FOUNDING PARTNER OF OLYMPIC CHANNEL
RIO DE JANEIRO (15 August 2016) – The International Olympic Committee (IOC) and Bridgestone Corporation (Bridgestone) today announced a collaborative agreement that makes the world’s largest tyre and rubber company the first Founding Partner of the Olympic Channel.