OUR WAY TO SERVE
Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play.
To accelerate sustainable mobility innovations through advanced technologies and solutions.
Smart Mobility - Innovating for Modern Mobility Challenges
In a more connected world, safe and secure transportation is at the core of how we live, work and play.
Safe Transportation - Bridgestone Tyre Can Improve Quality of Life
Bridgestone's run-flat technology uses the tyres' reinforced sidewalls to support a vehicle's weight even after a puncture.
Employ our strengths to support our communities and enhance the way people live, learn and work.
Contributing To a Safer Society - Keeping Roads Safe in South Africa
Bridgestone South Africa is part of a project that aims to empower traffic officials to identify unroadworthy vehicles on our roads.
Accessible and Inclusive Education - Expanding Opportunities Through Education
To develop job skills and help expand opportunities, P.T. Bridgestone Tyre Indonesia (BSIN) operates a free industrial training and education school.
To help ensure a healthy environment for current and future generations.
In Harmony with Nature - Protecting Biodiversity Through Early Diagnosis
Latex extracted from the para rubber tree is a major source of natural rubber, which is the primary material in tyres, but the damage caused by the white root rot disease is becoming severe.
Reduce CO2 emissions - Improving Fuel Efficiency with New Tyre Technology
Regarding a tyre's lifecycle, Bridgestone estimates that about 90% of CO2 emissions related to a tyre are generated by its use on a vehicle. To help drivers reduce CO2 emissions, we enhance development of tyres with improved rolling efficiency to reduce fuel use.