Cars equipped with Bridgestone tyres driving on a coastal highway with a sunset in the background

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Sustainability has always been a driving force at Bridgestone.

Our founder, Shojiro Ishibashi, was a pioneer in understanding the value business can provide to society. Now, in the face of multiple global challenges – climate emergency, nature loss, growing inequality – society as a whole needs to become more sustainable to overcome them.


We’re innovating and pioneering in tyres – making them stronger, safer, more energy efficient, connected, virtually developed and much more.


We’re supporting and enabling the adoption of electric vehicles – with premium tyres and tyre technologies specifically for EVs, as well as our work to develop an EV-ready retail and service network.


We’re pushing the boundaries with our digital-first mobility solutions – developing advanced technologies and telematics which allow for more sustainable mobility.


And we’re continuously working to reduce the impact of our operations for people and planet. Our environmental goals are firmly set on 2050; to achieve carbon neutrality across the value chain and the product life cycle, work with 100% sustainable materials and advance sustainable tyre technologies and solutions that preserve the environment for future generations.