Bridgestone proudly became Worldwide Olympic Partner in 2014 and Worldwide Paralympic Partner in 2018. As a global leader in tyres and rubber, we are committed to the global Olympic and Paralympic Movements.
Bridgestone’s brand core, ‘Prepared to Perform’ perfectly aligns with our partnership, recognising that Olympic and Paralympic medals don’t get won by chance, they’re hard earned. Olympians and Paralympians train and practice relentlessly, so they can be prepared to succeed and perform. Just as Bridgestone products and services support people’s journey and are ready perform when it matters most.
We look towards the Olympic and Paralympic Games Paris 2024 with huge anticipation, as the world’s greatest sporting event returns to Europe.