Adam Peaty and Charlotte Worthington


Bridgestone proudly became Worldwide Olympic Partner in 2014 and Worldwide Paralympic Partner in 2018. As a global leader in tyres and rubber, we are committed to the global Olympic and Paralympic Movements.


Bridgestone’s brand core, ‘Prepared to Perform’ perfectly aligns with our partnership, recognising that Olympic and Paralympic medals don’t get won by chance, they’re hard earned. Olympians and Paralympians train and practice relentlessly, so they can be prepared to succeed and perform. Just as Bridgestone products and services support people’s journey and are ready perform when it matters most.


We look towards the Olympic and Paralympic Games Paris 2024 with huge anticipation, as the world’s greatest sporting event returns to Europe.

Bridgestone is proud to welcome the next Olympic and Paralympic Games back to Europe.




PV Sindhu, an iconic badminton player, achieved unparalleled success at a young age. Becoming World Champion in both women's singles and doubles categories at just 21, she set astonishing records. Defending her Olympic crown in Tokyo 2020, she became the first Indian badminton player to achieve this historic feat, winning two gold medals and one silver. ​

Sindhu's relentless training and unwavering determination earned her numerous accolades and medals.​

Sporting Achievements:​

Olympic Games Badminton: 2x Gold and 1x Silver Medalist​

World Championship Badminton: 1x Gold Medalist, 2x Silver Medalist, and 1x Bronze Medalist​

Adam Peaty: "Some say luck, I say hard work."


At Bridgestone we don't rely to luck.
As global leaders in tyres and rubber, we know that success comes from dedication.
Confidence comes from decades of determination.
And performance comes from leaving no stone unturned.
That's how we ensure that every journey you take, you'll be ready, whatever comes on your way.
And Olympians and Paralympians are exactly the same.
They leave nothing to chance.
They train all day, every day, for years.

They stop at nothing.
They push their bodies; they push their minds
They're honed, athletes at the top of their game.
Poised to shine bright when their time comes.
Preparation gives us certainty.
Conviction that we will stand tall and perform in the moments that matter most.
Bridgestone, proud partner of the Olympic and Paralympic Games.
Bridgestone. Solutions for your journey.

Manifesto image with copy right